Welcome to my humble blog, Virtual Holiday Dinner. My name’s Elliote, and I work in the advertising and media industry. I am keenly interested in the creative aspect of advertising and marketing, and I hope to share with you, my readers, some of the most successful and viral campaigns from all around the world.

Speaking of viral campaigns, here’s an obligatory hat tip to one of my favourite commercials of all time - Old Spice, The Man Your Man Could Smell Like.

The creative geniuses behind the Old Spice campaigns are Wieden+Kennedy, one of the top advertising agencies in the world.

Viral advertising and marketing doesn’t always have to be a video commercial, in fact, it spans many different mediums and platforms, from online to offline, from print to screen. Take for example this intriguing outdoor installation, the Kit Kat Bench -

Image Credits: Website

Viral marketing can also take the form of interactive digital experiences, like this deeply unsettling viral campaign targeted at social media users - Take This Lollipop.

One of the most effective tools to employ in advertising is humour, and in this aspect, the Thais seems to have it in spades.

Well, I hope this short introductory post has help to whet your appetite for creative advertising and marketing. I will be sharing more brilliant and remarkable campaigns with you in the coming weeks. Stay tuned!

Marketing And Advertising Project For A Large Furniture Company

I’ve recently been contracted by a large furniture company to help execute a sizeable marketing and advertising campaign, to promote their new line of products and services. While I can’t name specifically which company it is, you can find them featured in this directory of furniture shops selling cheap furniture in Singapore.

Among the many tasks, one of the most significant involved thinking up a creative ad campaign that will hopefully go viral, and help their company and brand achieve a great amount of exposure. They’ve given me several guidelines to adhere to, but other than that, I have a great amount of freedom to create something totally awesome.

I’m currently searching for ideas and inspiration, and I stumbled upon IKEA’s guerilla marketing campaign, it’s highly creative, and definitely something that will get people talking.

Here’s another guerilla marketing campaign that was quite remarkable in my opinion. It was executed by Gotcha Covered for IKEA Ireland.

The only problem with the campaign above was that after all your items were taken, that would be the end of your campaign, haha. Perhaps we could just invite people to use the furniture, instead of encouraging them to take the items home.

I Am Applying To Study For An MBA

After having spent a significant amount of time in the work force, I feel that I might need an MBA to reach the next level in my career. After assessing many different options (thanks to this really helpful website featuring the best MBA programs in Singapore), I decided to apply with several institutions – NUS, NTU, SMU and INSEAD. I am currently trying to achieve a good score for my GMAT, and I’ve spent many evenings after work studying the preparation material. This is quite a tiring period in my life but I’m sure it’ll be worth it!

I am considering between a full time and a part time program; they both have their pros and cons. If I choose to study full time, I will be able to focus all my energy on studying, and I wouldn’t have to worry about work affecting my ability to learn and perform. However, taking on full time studies would mean that I will no longer have an income, which is something I’m a little hesitant to give up. If I choose the part time option, I would be attending classes in the evening and on the weekends. I can’t even begin to imagine how hectic it’ll be! The upside to part time MBA studies is that I’ll be financially better off, and I might even be able to apply my knowledge at the workplace.

Btw, here’s a really interesting discussion about MBA I stumbled upon on Youtube.

Another short discussion about the benefits of MBA by Thomas Cooley, the Dean of NYU Stern School of Business.

Why Videos Go Viral?

Very interesting talk by Kevin Allocca, Youtube’s trends manager, about how Youtube videos go viral. If you are looking to create the next big viral hit, this video is a must see!

Interesting facts:

1) Over 48 hours of video is uploaded to Youtube every minute.

2) Only a very small percentage of those videos garner more than 1M views.

3) The 3 secret ingredients to viral success are – a) tastemakers, b) communities and participation, and c) unexpectedness.

The videos shared in Kevin Allocca’s talk are as follows -

Yosemitebear Mountain Double Rainbow

Friday – Rebecca Black – Official Music Video

Nyan Cat

Bike Lanes by Casey Neistat

What are some of your all time favourite viral videos? Let me know in the comments below!